As part of the National re-brand campaign we were asked to produce an impactful direct mailer for their major clients.

We decided on trying to create a "reveal" aspect to the mailer, and toyed with the idea of the old logo becoming new. The final version of the mailer had a pocket, that was made of the same stock as the seven panel insert. This created a "reveal" for the recipient as they extracted the brochure from the pocket, and realised that Gumtree has a new look. The seven-panel accordian style brochure gave us plenty of room to be able to highlight all of the great, new changes Gumtree had implemented.