The Online Marketing Toolkit (OMT) is a web based marketing solution that provides dealers with easy to use templates to create on-brand customer communications. A centralised dealer communications platform with online access 24/7.
The template range includes TV commercials, radio ads, print media ads, direct mail, e-mail, in-store posters, hang tags, and web-in-a-box templates. Many of these templates are designed for dealers to integrate their communications with H-DA campaigns and promotions. The OMT is more than an online tool though, dealers have access to a communications advisor who can assist dealers with the development of customised marketing materials.
Online Marketing Toolkit (OMT)
The Online Marketing Toolkit (OMT) continues to be used by Harley-Davidson and it's dealer network. At least two other major automotive players are also utilising the same system, due to the success of the Harley-Davidson implementation.
- Product Development
- Branding
- Design - Digital & Graphic
- Variable Data
- Analytics & Reporting
- Project Management
- ClientHarley-Davidson Australia
- DateStarted January 2012
- Linkcampaignconnect.com.au